Openrtb 2.5 - A red ad based on the data known about that user specifically. Thank you so much I am learning AdTech ecosystem and this super useful easy to understand have few question which are more about Video Ads
You may not work at the most cutting edge place around but bet aren stuck volunteer to on new projects tell your boss want subject matter expert vendor. Think of an SSP as ExchangePlus and service for Publishers only vs. I have been reading bits and pieces at various places but never got such good grasp of the process before this | Bing: openrtb 2.5 language:en
You were very clear in your response but want to go bit more deeply than that. The specifications will have day public comment period running through September . They likely spread budget among multiple supply sources depending their needs and how much want to spend then network DSP figures out which impressions buy via exchanges mobile more with publishers directly at this point
I have question about the usage of rd party data in realtime bidding process. Hope this helps Ben Brian says March at pm Such great post lot of useful information. length do if ift r art break . As I ve circulated in few posts on Twitter believe of the inventory available exchanges today is what most would consider lowquality
Sounds like that would be good starting place for you luck Ben Jonas says December pm Thanks this great post. What kind of rd party data Using the cookie ID DSP will be able to know if that user recently priced out car is flying Paris next days was shopping for shoes and even more general demographic information about such their age gender income range credit score much . Thank you so much I am learning AdTech ecosystem and this super useful easy to understand have few question which are more about Video Ads. On July The IAB Technology Laboratory released for public comment specifications OpenRTB. For example hotel company might be bidding on audience segment that just bought air ticket the last few days. Dan says March at pm Do you have any links to empirical evidence or hard data support your claim that users are more likely respond ad during their first few pageviews as opposed Ben Hi think best article seen this topic something Mike Nolet CTO of Appnexus wrote about blog MikeOnAds way back called Maximizing Network Revenue. Where I m confused is the role of ad exchanges. Hopefully that clears some things up Ben mogino says April pm really enjoy your articles and posts which are very helpful to understand the complicated nature of online advertising. That said usually the data providers have an audit right in contract so if they suspect foul play some kind of recourse to look back end DSP validate their reporting. Thank you again for participating the discussion. The alternative methodology is for data provider to require any campaign that utilizes segment add tracking pixel from calls them every time loads one of audiences. That is always good thank you. But for the people it knows bought a ticket to tropical destination wants serve beach ad whereas snowy show ski themed and could leverage intelligence DMP do this
7595 Comments
p3GST1OR
Don t get caught up in the exchange it s just gateway player that facilitates liquidity and transactions. Can you suggest DSPs ranking for small companies like us Which are the DPSs we should contact with based their business approach and customer service looking transparent access display inventory develop our own purchase algorithms. I am getting number of impressions that are not within any these categories which device type is simply blank
IZz0XGqS
Thank you again for participating the discussion. Thanks Does your expertise extend to how DSPs assign value arrive at appropriate RTB for given single user impression. but I guess you understand easily
SLh6PqdW
What you should understand though is that SSPs DSPs are optional parties in the RTB process. Frequency is likely fairly easy to measure but you d have ask the SSPs individually get information can bit of sneak peak Rubicon Project however they actually tag their entire network via Quantcast. When they find one that matches customer criteria like men your campaign send bid back SSP
IgdfGPT8
It s kind of like asking what the relationship between an investor and NYSE is changes are not much because they buy through broker Trade something same with seller. Couldn t find step your process description Ben says November at am Hi Tom Hm it looks like excluded that for some reason thanks letting know
d2WGFzdu
Released March OpenRTB. Some of the added features include support for thirdparty serving dynamic creative optimization DCO privacy flags and new event tracking options
aB4Hsmod
Le function SharedLogHelper . So as first step would clearly outline your goals do simply want to advertise for yourself are serving broad base of clients need cross platform support access mobile and video supply will display banners retarget users integrate any own data either online offline into bidding What about service plan turn knobs dials system expect have managed arrangement My point that might find expertise bringing differentiates systems but completely irrelevant needs
9A8as7xc
That s specific to DMP but the process is exactly same with DSP acting as client this case and rd parties data sources place of order management system for example. Assuming the user already has that SSP cookie on their machine and most users will given largest SSPs boast reach rates to internet population starts auction by requesting bids from host of demand sources DSPs . In a way it s kind of embarrassing that have to ask you not use AdBlock all but probably an experience will change without better experiences
slsAfxpF
There are perhaps variables unique to video that proposed. We are trying to compile real reach rates of SSP facts and figures around this weaker inventory what the resulting process looks like when these impressions gets auctioned routed through DSPs. So who in this workflow decides if an ad will be premid post whether it can skipped not etc
iHjNhC1l
I posted the article about week ago http adserving how worksmobile vsweb environments Hope you find it interesting even if probably too late for your purpose time. If you view the source on each script reference at bottom of my post DSP SSP cookie syncing ll see that some scripts call out or more rd parties and can tell from experience there is almost never kind bid density any impression marketplace
V5crEpcR
Annoying ad creative and misleading placements to generate clicks are saying the industry setup measure value by explicit actions that creates incentive for ads work certain way. Within optimized bidding most DSPs allow you to pick the metric for which campaign is
8JFnG3ZS
The SSP is a service layer that works on top of Ad Exchange but it option for publishers not requirement. Don t get caught up in the exchange it s just gateway player that facilitates liquidity and transactions
O6V4iEmn
Hope one of those answers your question if not feel free to write back with more specifics. unbind opfOpenEnd w sj evt re opfOpenStart else function be var et chromewebstore item chromeinline extn ef ft ot ge opalpers anch flyout onP appHTML if ildNodes moveChild for . New specifications designed to support OpenRTB
PfbQuIz8
Good luck Ben David says June at am Hi . Related Content IAB Tech Lab Video Summit Scale and Innovation through Standards
9iBOcDSD
From my perspective that means reach isn really point of differentiation inventory quality and frequency are what truly matter. OpenRTB Dynamic Native Ads API Specification Version released February This describes the outer object which includes unit types of defined by IAB Advertising Playbook and layout
Leave a comment