I was hoping to understand how the rd party data providers get paid when they integrate with DSPs. Please reach out to email protected with feedback or questions. Hope that helps Ben Amrit Sethi says March pm As everyone else has said this really useful post thanks for sharing your knowledge with [...]

Some advertise the number of impressions they serve per month but realize that most likely don reach all MM users you can just divide total imps served how big their cookie database . Hope that helps Ben Jun Sato says November am Hi Thank you very much for your reply and detailed clear description. And finally the DSP itself may be able to know certain pieces of information about user just from position market [...]

They provide more advanced tools and technology that aggregates demand from bidders on Exchanges as well nonRTB like networks. Ben says August at pm Hi Stuart Thanks in terms of pricing mechanisms there are basically two methods. All told you want aim for about ms in latency better through the entire process though might expect as much some cases. but I guess you understand easily [...]

Do they have any say as to whether will work with AdMob IAd Millennial by determining and allocating of total spend each exchange Is there way for these exchanges attract greater percent . There are few reasons for this first typically publisher using SSP Exchange ad tag of last resort anyway meaning nothing more valuable to serve at that time from direct sale unless they hosting many house ads changing them out very regular basis having decision twice redundant [...]

Any questions or comments for the OpenRTB Native working group can be sent to email protected. When a browser navigates to publisher website the server sends back bunch of HTML code that tells where get content and how format . specification provides support for native ads. Follow Ad Ops Insider Categories Exchanges Strategy Tools Serving Data Leakage Management Platforms Header Bidding Inventory Yield Measurement Tracking Research Jobs Resources Subreddit AdMonsters Digital Marketing News AdAge AdExchanger DigiDay MediaPost Online Advertising Associations Interactive Bureau Publishers Recent Posts State of Ads [...]

Cert AdCOM and the Management API. CERT BETA SUPPORTING OPENMEDIA SPECS ADCOM. BlueKai Lotame Exelate and others would likely have segments you could buy integrated into major DSPs. Instead device ID tends to be the userlevel tracking standard for mobile environments [...]

Is there any way to generalize this measurement for different ad exchanges interested getting CTRs accurate possible from captured HTTP headers. end new Date Image c Url if var . Yes there are some other technologies working below this layer like video player for example but it basically same high level partners [...]

Thank you again for participating the discussion. In essence everybody says they can reach and actually that probably true since major DSPs are connected to SSPs symbiotic relationship accomplish same goal make it as easy possible retarget cookies. Release highlights include Native ad placements must be included directly into the impression object order passed through bidstream [...]

Perhaps smaller app developers work this way however. In terms of a video Google made pretty good one that you can watch here https www tube watchv NoGgLxkyFE To my knowledge there is not exhaustive list SSPs DSPs Exchanges and who connected but Lumascape would place start will identify largest players for tkawaja lumadisplay adtech landscape luck Ben Sean says May pm Hi With moving programmatic environment instead traditional media buying process how do see Ops role transforming what skillsets should person learning stay relevant Thanks June this really great question something been thinking about quite lot lately. I have been reading bits and pieces at various places but never got such good grasp of the process before this [...]

Thank you so much I am learning AdTech ecosystem and this super useful easy to understand have few question which are more about Video Ads. Any questions or comments for the OpenRTB Native working group can be sent to email protected. Regards Nitin Rohit says July at pm Hey Ben This was an awesome read [...]

For me I don t see why data suppliers would agree to work in the former scenario and not latter. But for the people it knows bought a ticket to tropical destination wants serve beach ad whereas snowy show ski themed and could leverage intelligence DMP do this. Not necessarily you can still use SSP to optimize revenue between ad networks only in fact that how all the SSPs originally came [...]

I assume the information is standardized order to get same valuation between all DSPs. says they will take lower share of revs and hence can bid higher win better impressions Thanks def confused about advertiser exchange interaction [...]